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Zenith Distributor Price List, 1939 Model Year.  The new Zenith model year was typically introduced in the summer.  Printed on the cover of this price list, you'll notice that the 1939 models were introduced on July 20, 1938.  This company Cain & Bultman, Inc.,  in Jacksonville, Florida is still in business, but stopped distributing Zenith products in 1991 when Zenith ceased the distributor system and went dealer-direct.  Click on the pages above and you will see that the Zenith dealer had a hefty mark-up, especially on the high-end consoles like the 15-S-373.


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